Maximize lead quality. Minimize costs.
Specialized consulting for home services companies to optimize lead generation through top-tier platforms like HomeAdvisor, Angi, ServiceDirect and others. We help get the best quality leads at the right price—so you can grow your business and stop overpaying.
Our results
Our team has managed over $60 million in annual advertising budgets and drove leads that resulted in more than $600 million in actual revenue for home service businesses.
Lead generation platforms like HomeAdvisor, Angi, Thumbtack, Porch and Modernize are powerful tools for generating leads in the home services industry. But too often, businesses struggle with high costs and inconsistent lead quality. That's where we come in.
We work directly with lead aggregators on your behalf to help you take control of your lead acquisition process, generate higher quality leads, reduce your costs and drive more profit from your business.
-
We evaluate your current lead aggregator relationships, assessing lead quality, pricing, and performance. With this deep analysis, we identify areas for improvement and create a strategy to optimize your ROI.
-
Tailored strategies to maximize the quality of your leads while minimizing costs. We use data-driven insights to ensure your lead generation is aligned with your business goals.
-
Clear, actionable reports that show the real impact of our work. We provide regular insights into lead quality, cost savings, and areas for further improvement, ensuring you always have a clear understanding of your investment.
-
Continuous monitoring and management of your lead aggregator campaigns to ensure ongoing optimization. We adjust strategies and tactics to ensure your lead flow remains steady and cost-effective.
Our story
TradeRise was founded by two seasoned industry veterans who bring decades of combined experience in lead aggregation and home services advertising. One co-founder has an extensive background as a campaign manager for one of the nation’s largest lead aggregators, working on the frontlines to optimize lead generation strategies at scale. The other has spent years exclusively on the brand side, partnering with some of America’s largest home service contractors to drive high-performing marketing campaigns. This unique combination of insider knowledge—gained from both the aggregator and brand perspectives—gives us an unparalleled understanding of how to drive the most revenue from lead aggregator relationships.
By leveraging this expertise, we help our clients navigate the complexities of lead aggregation, reduce their costs, and optimize lead quality. Our mission is simple: to use our deep, firsthand experience to deliver better, more profitable results for home service businesses through smarter, more efficient lead generation strategies.
Who we work with
HVAC
Plumbing
Roofing
Windows
Painting
Security
Cleaning
Pest
Landscape
Flooring
Electrical
Bathrooms
We’ve helped home services businesses across a wide range of industries, including HVAC, roofing, plumbing, electrical, windows, and more, unlock the full potential of their lead aggregator partnerships.
While each trade has its unique characteristics, the core principles of optimizing lead quality, reducing costs, and improving conversion rates remain constant across them all. By focusing on the intricacies of lead aggregator platforms like HomeAdvisor, Angi, Modernize, ServiceDirect and many others, we ensure that our clients get the best possible results from these lead sources.
We understand that every business is different, which is why we craft tailored strategies designed to meet each client’s specific goals and needs. Whether you're looking to reduce your cost-per-lead, improve lead quality, or streamline your lead generation process, we apply our insider knowledge and data-driven approach to ensure your business sees immediate and sustained growth through smarter lead aggregator management.
How we help
Lead Aggregator Audit & Analysis
Performance Reporting & Insights
We perform an in-depth evaluation of your current relationships with lead aggregators, examining key factors such as lead quality, pricing structures, and overall campaign performance. Our thorough analysis identifies opportunities for improvement and optimization, highlighting areas where you can reduce costs, increase lead relevance, and boost conversion potential. With these insights, we create a tailored strategy designed to enhance your ROI and ensure your lead generation efforts are aligned with your business goals.
Optimization Strategy
Using a data-driven approach, we craft customized strategies that focus on both maximizing lead quality and minimizing your overall lead costs. By leveraging detailed performance metrics, we ensure your lead aggregator campaigns are working effectively and efficiently, targeting the right audiences and delivering leads that convert. Our optimization process continually aligns with your specific business objectives, allowing you to get more value from your lead sources while ensuring your marketing spend is optimized.
Ongoing Campaign Management
Contract Negotiation
"We provide clear, actionable reporting that goes beyond just tracking metrics—we give you the insights you need to understand how your investment in lead aggregators is paying off. Our performance reports highlight lead quality, cost savings, ROI, and any areas that may require further improvement. With regular updates, we keep you informed about how your campaigns are performing, giving you full transparency and helping you make data-backed decisions to refine your lead generation strategy."
Lead generation is a dynamic process, and to ensure your business continuously receives the best leads at the lowest costs, we provide ongoing monitoring and management of your lead aggregator campaigns. We track key performance indicators, adjust targeting strategies, and refine tactics to keep your lead flow steady and cost-effective. This proactive management allows us to quickly adapt to changes in the market or aggregator policies, ensuring that your campaigns are always optimized for success.
We use our intimate knowledge of lead aggregator platforms to negotiate favorable terms on your behalf, securing exclusive or higher-quality leads at a more competitive price. We understand the nuances of aggregator contracts, and our expertise allows us to push for better rates, more targeted lead delivery, and a structure that benefits your business. With our support, you’ll gain a stronger position in your negotiations, ensuring that you’re getting the best possible deal from your lead aggregators.
Resources
